interaction design

How to prepare a name change

A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.

How Punchy Color Names Help with Purchase Decisions

“Guardian of Liberty,” “Soft Morning Dew,” “Liberated Phoenix”, “Light of the Glacier,” “Dance of Yearning” or “Emerald Wings”. If you wander through paint department of a home improvement store nowadays, the range of colors on offer doesn’t just encompass simple, descriptive names like red, green, or blue. This has a deeper meaning – namely to encourage customers with their purchasing decisions.

Does every company need a naming strategy?

Every person has a name. But companies, products, and services also need names that the customer will memorize and that will trigger positive associations for them. For this reason, choosing names is not something to take lightly. That´s why foundation for a brand is very important.
Product names

What product names and family names have in common

Miller, Farmer, Smith: it’s unthinkable for a person to do without a surname nowadays. That wasn’t always the case, however: in the past, a simple first name was sufficient. Why did family names come into being at all? And why does it make sense to give products a name of their own?
Blog Blog Names creativity

Being creative: names for DIY blogs

Sewing, crafting, knitting – craft-based hobbies have long since shed their dusty image. Indeed, they’ve actually become quite trendy, and many women earn good money by providing sewing patterns or writing blogs. Undoubtedly, they have built a large community that inspires many kindred spirits on a daily basis. A glance at their blog names shows that blog owners mostly opt for clear and straightforward names.
Brand names Experience Unusual

Positive or negative: A polarizing brand name

The name is the figurehead of a company, because it is the first thing the customer comes into contact with. A brand name should be unique and attract attention. However, many companies are split in two at this point: Striking, but not too much? A few thoughts about whether it is positive or negative when the brand name polarizes.