Story_behind_the_name
Business names Company Names Naming

The story behind the name

Identity and company names: There’s usually a story behind the name search. Stories make a company name more vivid and give it substance. They’re also valuable to businesses if they write down the story of their company and share it with customers.
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Brand names Brands Emotions Languages Values

Brands and Emotions – Do brand names have to generate emotions?

What connects people to brands on an emotional level? How do you establish a strong, emotional brand? What role does the name play in building the brand? A name is part of a brand, namely one that sounds good and, at best, calls to mind positive associations. A name that sounds good opens doors and gives a first impression.
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creativity Headline Languages Writers block

Strategies to deal with writer's block

In creative professions such as ours, one can not rely on creativity springing out all by itself. Sometimes it needs a bit of a helping hand. In the following blog entry, we show, step by step, how we deal with writer's block.
making art
Fantasizer Fantasy names Food Languages Letters

Inventing Names From Scratch

There are lots of ways companies get their names. One of the bolder routes to go down when choosing a company name, however, is a fantasy name. Can’t think of anything suitable? Just make something up!
house searching
Languages Fruit names Technology Naming

Brand Naming with Real Word Names

Although many companies use acronyms, portmanteau constructions, or other “artificial” names, there is a remarkably simple method of naming a new business – one that several of the world’s largest companies have used, too.