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Brand names Brands Emotions Languages Values

Brands and Emotions – Do brand names have to generate emotions?

What connects people to brands on an emotional level? How do you establish a strong, emotional brand? What role does the name play in building the brand? A name is part of a brand, namely one that sounds good and, at best, calls to mind positive associations. A name that sounds good opens doors and gives a first impression.
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creativity Headline Languages Writers block

Strategies to deal with writer's block

In creative professions such as ours, one can not rely on creativity springing out all by itself. Sometimes it needs a bit of a helping hand. In the following blog entry, we show, step by step, how we deal with writer's block.
ABC for fantasy names
Fantasizer Fantasy names Food Languages Letters

Inventing Names From Scratch

There are lots of ways companies get their names. One of the bolder routes to go down when choosing a company name, however, is a fantasy name. Can’t think of anything suitable? Just make something up!
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Blog Fruit names Languages Naming Technology

What happens when nouns become names?

Although many companies choose to use acronyms, portmanteau constructions, or other “artificial” names, there is a remarkably simple method of naming a new business – one that several of the world’s largest companies have used, too.
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project names Software

How to find project names and names for software versions

Names for projects and names for software versions have one thing in common: They are needed regularly, but at long intervals. This means: it is known that a lot of names will be needed. It is not, however, known how many names it will be over the years, or what the exact characteristics of the projects or products will be.
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Anagrams Blog Funny Ideas Naming

Anagrams in business names

Whether intended or not, the letters of many well known business names can be rearranged so that new meanings emerge. Boeing can be reordered to make Big One, Pringles Chips becomes Crisp Helpings, DreamWorks is Mad Workers, and Toyota's Camry changes to My Car.