Brand Naming

Find out the dos and don'ts about developing new brand names and product names. What are promising brand naming strategies from planning to the introduction of the name? Learn how to create a brand name that stands out and can become a successful trademark.

Two green Namero robots point at a yellow folder labeled “PROJECT NAME,” surrounded by blue and turquoise puzzle pieces. On the left, a blue panel displays the title: “Project Naming Conventions: Build Systems That Scale.”

Project Naming Conventions: Build Systems That Scale

Written on 6/16/25, last edited on 6/17/25

Master project naming conventions that transform team chaos into organized success. Proven strategies from industry leaders to build scalable systems.

What Makes a Good Brand Name? Key Qualities to Know

Written on 6/13/25, last edited on 6/13/25

Discover what makes a good brand name in 2025. Learn 8 essential qualities to create a memorable, digital-friendly brand that stands out.

Namero sits at a laptop holding a virtual meeting with other robots to collaboratively brainstorm a memorable product name.

How to Come Up With a Product Name That Customers Remember

Written on 6/12/25

Learn how to come up with a product name that resonates with customers using proven strategies from brand experts who've named iconic products.

Namero points to a chalkboard listing product naming strategies that are clear, functional, and easy to understand.

Top Product Naming Strategies to Boost Your Brand

Written on 6/11/25

Learn effective product naming strategies to create a memorable brand. Discover tips to choose the perfect name and stand out from competitors.

How to Choose a Brand Name That Drives Recognition & Sales

Written on 6/7/25

Master how to choose a brand name with proven strategies from successful companies. Get expert tips to create memorable names that boost recognition.

The robot Namero stands next to three lab beakers labeled

Brand Name Testing: Your Complete Strategy Guide

Written on 6/6/25

Master brand name testing with proven strategies that drive results. Learn from industry experts how to choose winning names and avoid costly mistakes.

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Naming Topics Sorted by Categories

building

Business Naming

The best tips & tricks on how to successfully find company names and other business names: How to come up with creative ideas? How to check whether company names are still available? How do you decide on the best name? In this category we write about all these questions concerning the right company and business name.

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deliveries

Brand Naming

Find out the dos and don'ts about developing new brand names and product names. What are promising brand naming strategies from planning to the introduction of the name? Learn how to create a brand name that stands out and can become a successful trademark.

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add notes

Names by Industry

In this category you will find examples of naming companies in all kinds of industries and on various topics. Learn more about rules and trends for names in your industry or profession.

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brainstorming

Inspiration and Creative Methods

Are you stuck in the naming process? Does the blank page paralyze you? With our naming inspiration techniques, you can fuel your imagination and get your mind going to generate great name ideas.

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team spirit

The Name Generators

About powerful name generators and naming tools: tools for word inspirations, name generators from acronyms to artificial names and helpful name checks. In this section, we introduce special naming tools in more detail.

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contrast

The Different Types of Names

Invented words or descriptive names, acronyms or existing words, or simply crazy-associative names: the possibilities for finding a business name are endless. Let's take a look at the most common name types for professional use.

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How to Trademark

The most important facts about trademark law, registering a business name and everything else you need to know to secure your new name.

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Naming Knowledge

What's going on in the naming world? Let's talk about the newest trends, important changes and the most common standards in business and product naming.

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world

Names for This and That

There's more than business names and brand names. Let's take a closer look at all kinds of names: geographical names, weekday names, traditional names, children and pet names...

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