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Blog Brand names

What you need to know about brand names

NameRobot is primarily about the creation of names. But finding a name is not enough on its own. As an entrepreneur, you have to think further: you'll want to establish a solid brand name, and often you'll want to protect it as a trademark. On our website, we've compiled a wealth of information about brand names and trademarks. Here's an overview of our articles on brand names.
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Product names

What product names and family names have in common

Miller, Farmer, Smith: it’s unthinkable for a person to do without a surname nowadays. That wasn’t always the case, however: in the past, a simple first name was sufficient. Why did family names come into being at all? And why does it make sense to give products a name of their own?
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Brand names Experience Unusual

Positive or negative: A polarizing brand name

The name is the figurehead of a company, because it is the first thing the customer comes into contact with. A brand name should be unique and attract attention. However, many companies are split in two at this point: Striking, but not too much? A few thoughts about whether it is positive or negative when the brand name polarizes.
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Brand names Tips

Make it shorter: 3 methods to create a remarkable brand name

We live in the brands era. They rule the world. And if you would like to succeed and stand out, you need to make it exceptional. Guest author Jonathan Brahmson, entrepreneur and a creator of online project pay4homework.com, introduces you to 3 methods to create a remarkable brand name.
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connotations Emotions Fantasy names Firstnames recall value

Why it makes sense to give objects a name

The car's John, the fridge and the dishwasher Simone and Henry. People tend not only to give their children names, but also objects that belong to their daily lives. No, it's not bizarre, to give things a name. This not only make people with household products or cars, even companies name their products. Sometimes enormous advantages are even connected.
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Brand names Brands Emotions Languages Values

Brands and Emotions – Do brand names have to generate emotions?

What connects people to brands on an emotional level? How do you establish a strong, emotional brand? What role does the name play in building the brand? A name is part of a brand, namely one that sounds good and, at best, calls to mind positive associations. A name that sounds good opens doors and gives a first impression.

Naming Blog

Naming Topics Sorted by Categories

building

The best tips & tricks on how to successfully find company names and other business names: How to come up with creative ideas? How to check whether company names are still available? How do you decide on the best name? In this category we write about all these questions concerning the right company and business name.

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deliveries

Find out the dos and don'ts about developing new brand names and product names. What are promising brand naming strategies from planning to the introduction of the name? Learn how to create a brand name that stands out and can become a successful trademark.

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add notes

In this category you will find examples of naming companies in all kinds of industries and on various topics. Learn more about rules and trends for names in your industry or profession.

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brainstorming

Are you stuck in the naming process? Does the blank page paralyze you? With our naming inspiration techniques, you can fuel your imagination and get your mind going to generate great name ideas.

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team spirit

About powerful name generators and naming tools: tools for word inspirations, name generators from acronyms to artificial names and helpful name checks. In this section, we introduce special naming tools in more detail.

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contrast

Invented words or descriptive names, acronyms or existing words, or simply crazy-associative names: the possibilities for finding a business name are endless. Let's take a look at the most common name types for professional use.

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judge

The most important facts about trademark law, registering a business name and everything else you need to know to secure your new name.

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status update

What's going on in the naming world? Let's talk about the newest trends, important changes and the most common standards in business and product naming.

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world

There's more than business names and brand names. Let's take a closer look at all kinds of names: geographical names, weekday names, traditional names, children and pet names...

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