Looking for creative name ideas?

With NameRobot's name generators and tools you can find the dream name for your company, product or project.

A name must be found!

Creating a catchy name for a new business is always necessary: whether you just start working as a freelancer or found a fully-fledged start-up with all the trimmings. Beyond this, companies might want to change their names when their branch of trade changes, when conflicts with trademark law arise, or when they merge with another organization. In all cases, it usually has to go fast with the name, because the process is already well advanced or there is no time to think about it.

Your own name as company name?

Your own name as the name of your companyIf you are starting a business and are already well known in your area, it can make sense to use your own name as a company name (e.g.: Dr. Michael Houston: Business Consulting).

Sometimes, however, people choose their own name as a company name because it is the first and easiest solution that comes to mind. What people often do not realize however is that this is just one of many options.

Let's say that a barber named Marc Smith opens a salon: he could simply call it Marc Smith's Hairdressing Salon, and although this is not particularly creative, it is fine - unless of course, another "Markus Schmidt" owns a salon nearby and thus existing name rights are violated.

Fantasy names as business names

Fantasy names as company namesAnyone who founds a start-up today will usually start looking for an expressive, unique and catchy business name that stands out and conveys a message. An example of this would be Chronoseum for a business trading with high-quality watches.

Now, the owner could just call his business Paul Jones Watches: but as long as our Mr. Jones is not already known as a watch expert, the name Chronoseum could help to convey a sophisticated image and stick in the minds of the watch-buying public.

In the same vein, our barber might try to style and dress up his name a little: he could call himself the King of Curls, or shave the name back to the bare minimum with a moniker like The Hairport - especially if his shop happens to be under a flight-path. After all, the sky is the limit when it comes to fantasy names.

Other examples for fantasy business names are:

  • Noodle Empire (Italian take-out food)
  • Lucky Page (online marketing)
  • Yuper (event agency)
  • Steve Dogs (dog furniture)
  • Babalino (childcare), etc.

As you can see, there are so many ways to find an original name that draws attention. And with the right idea, the name of your company alone can already serve as a great advertisement for your business.

How to come up with original names?

How to come up with original names and ideas for your companyIt is helpful to start by looking for keywords that sound good before starting to combine and alter them. You can test a whole bunch of practical naming tools on the NameRobot website for free: you will find Synonyms, the Languages tool, Rhymes and much more.

If you like the ideas you get there, you can advance to the even more sophisticated name generators which combine and change your keywords and suggest naming ideas or create fantasy names at the click of a mouse.

Thoroughly research business names

Thoroughly investigate potential company namesNo matter what kind of name you choose: in-depth online research, as well as a Domain Check and Trademark Check, are required to avoid taking any unnecessary risks with the law. This applies even more for fantasy names than when you choose your own name as a business name. For a quick check, enter your desired name into an internet search engine in at least a few variations.

A German florist who wants to name his business "Rosenkavalier" ("The Knight of the Rose"), for example, would be wise to do an internet search with this name. After looking at the first few pages he will find out that there are already several shops named after the famous opera. In this kind of situation, you will either have to amend the name, add something to it, or discard it altogether. You can also simply use the super search engine to check multiple search engines at once with one click.

If the internet search does not reveal any direct competitors with your name however, then it is best to continue with the domain search: are many domains with this name already taken by someone else? If this is the case, are these people competitors or just someone who happens to have decided on the same name from a different branch of trade?

The fastest way to find this out is with the free, speedy Domain Check provided by NameRobot. It can find out many domain extensions and their occupancy for your name with just one single click at once. You can click on possible matches and are lead directly to the page in question.

Finally, all that is left to do is to check whether your choice or a similar name is already registered as a trademark. An initial overview of identical names is supplied by NameRobot's Trademark Check. If you want to take a closer look at your name, go to NameScore name-checking.

Renaming an existing company

Renaming an existing companyIn general, the rules for finding a name for a new business name also apply to find a new name for an existing company. A new name might be necessary when a company broadens its range or when it merges with a different business. However, there a few more factors to consider than with a new start-up:

Existing employees, customers and suppliers have to get used to the new name. Therefore, it is important to communicate plausible reasons for why you had to change the name of your existing company. Otherwise, no matter how original or suitable the new name is, it might be swept off the table because people "think it's stupid" or regard the name change as "unnecessary". 

In a case where companies or divisions merge, it might be wise to incorporate elements of both company names into the new name. Yet even if the name change happens for another reason, it might be better to try to keep and "save" elements of the old name and integrate them into the new name.

The NameRobot Merger and Combinator tools were designed especially for this purpose to help you go through all variations you can (or cannot) think of.

Find your catchy business name now!

Register with NameRobot now and find your perfect company name - with our various smart name generators. For more information on finding company names, read the article business naming checklist and, of course, the other articles in this section.

undraw creation process re kqa9
creativity Business names Brainstorming

How to start a naming a business

Naming is a huge thing: No matter which project are working on – the name has to be fitting. There is one problem: A business name has to fulfill several criteria. It should sound great, be easy to remember, and of course be unique.
accept request

Five Naming mistakes – and how to avoid them

The idea, the start-up concept or product is is in place, everything is ready to start - and then you "just need the right name" to really get going! But what if no name idea really takes off? Or all the good names are already gone, the comrades-in-arms can't agree on anything, and on top of that, time is running out? We'll show you the five biggest pitfalls in finding a name - and solutions on how to find the right name for your company or product after all.
checklist quer
Descriptive names Fantasy names Naming Founders

The 10-Points-Checklist for the Right Company Name

A great company name is a simple and cheap advertisement for your business. After all, the company or product name is the first thing your customers will come into contact with. With the ten ultimate most important points for successful naming, you'll never forget a single step in the search for the perfect name for your business.
Business names Company Names

Pun Names - Genious or Ridiculous?

Word games in names and claims are currently very trendy. There is hardly a retail or restaurant chain that does not advertise for customers with a more or less funny word joke. First and foremost the hairdressing shops, followed by restaurants - "Pastabilities" - and needlework shops - "World of Woolcraft". Company and brand names in the business sector are also increasingly playing with words in a more or less brilliant way. What has to be considered and how can one avoid drifting into ridicule or even ending up in lists like the "20 worst pun names"?
domain names
Domains Domain Check Naming

Demon Domain – or how to find an appropriate TLD

For every person looking for names as well as for professional name developers alike, the search for an available domain can increasingly be likened to a demon lurking at the end of the creative brainstorming process, waiting to destroy the best ideas and the nicest names with one strike, or click. Domain taken = idea buried. In today's ever-thickening domain jungle, how can you find the appropriate name for your own project?

Naming Blog

Naming Topics Sorted by Categories


The best tips & tricks on how to successfully find company names and other business names: How to come up with creative ideas? How to check whether company names are still available? How do you decide on the best name? In this category we write about all these questions concerning the right company and business name.


Find out the dos and don'ts about developing new brand names and product names. What are promising brand naming strategies from planning to the introduction of the name? Learn how to create a brand name that stands out and can become a successful trademark.

add notes

In this category you will find examples of naming companies in all kinds of industries and on various topics. Learn more about rules and trends for names in your industry or profession.


Are you stuck in the naming process? Does the blank page paralyze you? With our naming inspiration techniques, you can fuel your imagination and get your mind going to generate great name ideas.

team spirit

About powerful name generators and naming tools: tools for word inspirations, name generators from acronyms to artificial names and helpful name checks. In this section, we introduce special naming tools in more detail.


Invented words or descriptive names, acronyms or existing words, or simply crazy-associative names: the possibilities for finding a business name are endless. Let's take a look at the most common name types for professional use.


The most important facts about trademark law, registering a business name and everything else you need to know to secure your new name.

status update

What's going on in the naming world? Let's talk about the newest trends, important changes and the most common standards in business and product naming.


There's more than business names and brand names. Let's take a closer look at all kinds of names: geographical names, weekday names, traditional names, children and pet names...