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Why it makes sense to give objects a name

10/28/15

The car is called Günter, the refrigerator Simone and the dishwasher Henry. People tend to give names not only to their children, but also to objects that are part of their everyday lives. Companies do the same with their products. But why do they do this and what are the advantages?

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What we learn from Google to call itself Alphabet

8/16/15

Some time ago, Google surprised us by bundling all the company's divisions under a new holding company called "Alphabet". What were the reasons for this restructuring? And what would be the consequences, advantages and disadvantages of choosing a name like Alphabet for ordinary companies or start-ups?

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Long, unusual, abbreviated – avoid difficult names in your name search

7/2/15

The choice of a company name is a very important marketing decision because it is the company’s foundation. A catchy name not only saves a company money in the long run, but it also draws attention and new customers to the company. It is generally advisable to choose a business name that is simple and easy to remember. However, in some exceptional cases, even strange and unusual names can work. On what does it depend, and what should be avoided?

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Verify availability of company names

6/6/15

A business in its foundation phase – during this time it is necessary to take many things into consideration. Of course before a company can really get started it needs a name. In order to avoid future difficulties because a desired name is already taken, you should verify the availability of the name at the beginning. Here you will read about everything that you need to pay attention to.

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The story behind the name

4/26/15

Identity and company names: There’s usually a story behind the name search. Stories make a company name more vivid and give it substance. They’re also valuable to businesses if they write down the story of their company and share it with customers.

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Strategies to deal with writer's block

12/14/14

In creative professions such as ours, one can not rely on creativity springing out all by itself. Sometimes it needs a bit of a helping hand. In the following blog entry, we show, step by step, how we deal with writer's block.