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Brand names Brands Product names

When brand names become generic brands

What do Aspirin, Zipper and Sharpie have in common? All are office supplies, of course. What about Pampers, Labello and Q-Tips? They belong to the hygiene sector. And Polaroid, Goretex and Jeep? Sounds like an adventure holiday. Let's add Dynamite and Plexiglass. Then we look at this long list of terms and ask ourselves: What do all these brand names have in common?
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Five Naming mistakes – and how to avoid them

The idea, the start-up concept or product is is in place, everything is ready to start - and then you "just need the right name" to really get going! But what if no name idea really takes off? Or all the good names are already gone, the comrades-in-arms can't agree on anything, and on top of that, time is running out? We'll show you the five biggest pitfalls in finding a name - and solutions on how to find the right name for your company or product after all.
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Word Import Project administration Ideas

The Word Depot - Control Center of Your Name Search

The best place to start your name search is the Word Depot. Here you add the most important keywords related to your project to be prepared for the name search. There are various methods available find suitable words.
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FAQ Brand names Help Tips Trademark Check

Trademark Law FAQ

Questions and answers regarding trademark law and NameRobot's Trademark Check. Find everything you need to know about the legal side of brand names, like "What exactly is a "trademark"?, "Can you protect any name as a trademark?" or "What does a trademark registration cost?".
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creativity Company Names Business names

Zero Waste but lots of Wordplay

"When it comes to naming, unpackaged stores are the new hairdressers," was recently reported in an article in the German "Zeit" magazine which took the witty naming of unpacked stores as a target. From funny to weird names, everything is indeed there and makes you smile at first. But do such names really contribute to making more people want to shop without packaging? We take a closer look!
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Emotions Brands Brand names Values

Brands and Emotions – Do brand names have to generate emotions?

What binds people emotionally to brands? How do you establish a strong, emotional brand? And what exactly does "emotional" mean in connection with brand names? Isn't it enough if the name sounds good and, in the best case, evokes positive associations? Let's take a closer look at what emotions in brand names are all about.