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Business and brand name changes

RiM* is now Blackberry*, Kentucky Fried Chicken* became KFC*, and the search engine BackRub* changed its name to Google* years ago. But why do companies actually take the effort to change their carefully constructed name in the first place? Let's take a look at the reasons for business name changes...
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Agencies Blog Brainstorm Firstnames Founders

Agency names - creative or traditional?

Advertising agencies are creativity factories. They deliver original ideas, invent new marketing approaches and create unique content. But what about the creativity for their own projects? Are the flagships of agencies, their names, just as clever as the work being delivered to their clients?
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Blog Languages Naming

Trademark names in China - an overview (Part I)

China, with its rapid growth and its upper class who are interested in Western brands, is a huge market for international enterprises. Established companies are therefore increasing their efforts to gain a foothold in China. But when translating names into Chinese, one must master some challenges. Here is an overview of the most important requirements for brand names in China.
Christmas Blog Naming Seasonal

More than Santa: Various names of Father Christmas

Depending on the country you live in you may have different holiday traditions. And with different holiday traditions come different names for Father Christmas. Although his name "Santa Claus" may seem overwhelmingly wide-spread: there are many different names around the globe for the bringer of gifts in December which have resulted from different cultural origins. Let's take a look at them!