Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

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Even Novelists Use Name Generators

Written on 1/27/16, last edited on 5/17/25

Writing a book is hard work. The story has to make sense, be told well, and grab the reader. The names, too, must fit the characters. In this case, name generators can be very useful and helpful – especially the tools from our Wordshop.

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The unique language of advertising – the art of winning customers over

Written on 1/16/16, last edited on 5/17/25

You can barely get away from advertising: it is omnipresent and encountered wherever you go on the street, online, and in print. Sometimes it’s annoying, sometimes it’s entertaining and sometimes it simply makes you smile.

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Names of the days of the week and their meaning

Written on 11/20/15, last edited on 5/17/25

In the well-known Sams series of German children's books by Paul Maar, the names of the days of the week play an important role. But what do they actually mean, and where do they come from? And what about the names of the days of the week in other countries?

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Why it makes sense to give objects a name

Written on 10/28/15, last edited on 5/15/25

The car is called Günter, the refrigerator Simone and the dishwasher Henry. People tend to give names not only to their children, but also to objects that are part of their everyday lives. Companies do the same with their products. But why do they do this and what are the advantages?

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What we learn from Google to call itself Alphabet

Written on 8/16/15, last edited on 6/9/25

Some time ago, Google surprised us by bundling all the company's divisions under a new holding company called "Alphabet". What were the reasons for this restructuring? And what would be the consequences, advantages and disadvantages of choosing a name like Alphabet for ordinary companies or start-ups?

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Long, unusual, abbreviated – avoid difficult names in your name search

Written on 7/2/15, last edited on 5/17/25

The choice of a company name is a very important marketing decision because it is the company’s foundation. A catchy name not only saves a company money in the long run, but it also draws attention and new customers to the company. It is generally advisable to choose a business name that is simple and easy to remember. However, in some exceptional cases, even strange and unusual names can work. On what does it depend, and what should be avoided?