Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

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Strategies to deal with writer's block

Written on 12/14/14, last edited on 5/17/25

In creative professions such as ours, one can not rely on creativity springing out all by itself. Sometimes it needs a bit of a helping hand. In the following blog entry, we show, step by step, how we deal with writer's block.

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Inventing Names From Scratch

Written on 12/7/14, last edited on 5/15/25

There are lots of ways companies get their names. One of the bolder routes to go down when choosing a company name, however, is a fantasy name. Can’t think of anything suitable? Just make something up!

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Brand Naming with Real Word Names

Written on 10/8/14, last edited on 5/17/25

Although many companies use acronyms, portmanteau constructions, or other “artificial” names, there is a remarkably simple method of naming a new business – one that several of the world’s largest companies have used, too.

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How to find project names and names for software versions

Written on 8/28/14, last edited on 5/17/25

Names for projects and names for software versions have one thing in common: They are needed regularly, but at long intervals. This means: it is known that a lot of names will be needed. It is not, however, known how many names it will be over the years, or what the exact characteristics of the projects or products will be.

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Anagrams in Business Names

Written on 7/31/14, last edited on 5/17/25

Whether intended or not, the letters of many well known business names can be rearranged so that new meanings emerge. Boeing can be reordered to make Big One, Pringles Chips becomes Crisp Helpings, DreamWorks is Mad Workers, and Toyota's Camry changes to My Car.

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The Most Embarrassing Brand Names - and how to Avoid Them

Written on 5/25/14, last edited on 5/17/25

A name is the best advertisement of any company or product. It is all the more embarrassing when one makes a severe blunder when choosing a name; since a name change can be complex and also costly. Some companies have nevertheless in the past managed to step out into the public with such embarrassing names that we want to share with you...