Verify Availability of Company Names and Brand Names

When you’re laying the groundwork for a new business or brand, choosing the right company name and brand name is crucial. A strong, unique name helps you stand out in a crowded market—and prevents costly legal or marketing headaches down the road. In this guide, you’ll learn how to verify the availability of both your company name and your brand name, step by step.

Legal Requirements for Company and Brand Names

Your company name and your brand name are the cornerstones of your identity. They must be clearly distinguishable from existing businesses and trademarks. Before you invest in business cards, signage, or digital assets, verify that your desired names are still available.

• Commercial Registry Check: In Germany and many other countries, you must confirm that your company name is not already registered in the Handelsregister (commercial register). This ensures your company name is legally distinct.
• Trademark Clearance: Search national and international trademark databases (e.g., the German DPMA, the EUIPO, the U.S. USPTO) to ensure your brand name doesn’t infringe on existing marks.
• Internet Presence: If the corresponding domain names (e.g., .de, .com, .net) are still available, that’s a good indicator. Secure matching domains for both your company name and brand name.

Online and Social Checks

Consistency across online channels amplifies your brand recognition. Even if your company name is available in the registry, it loses impact if someone else owns the social handle or a similar domain.

• Social Username Check: Verify availability of your brand name on major platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok). A unified social handle makes it easier for customers to find you.
• App Name Check: If you plan a mobile presence, ensure your brand name isn’t already taken in app stores like Google Play and the Apple App Store.

All-Around Name and Brand Audit

NameRobot Toolbox provides an integrated “Control Center” for a full-spectrum audit of your company name and brand name:

1. Domain Name Check: Quickly see which domain extensions are free for your names.
2. Trademark Check: Scan national and international trademark registries to flag identical or confusingly similar marks.
3. Social Username & App Check: Confirm that your company and brand names are free on social networks and in app marketplaces.
4. Search Engine Check: Test the ranking potential of your names in Google, Bing, Yahoo and product search engines—crucial for SEO success.
5. Hidden Word Check: Uncover unintended words or negative connotations in other languages that could harm your brand reputation.

Running all these checks gives you a 360° view of your company name and brand name’s viability, helping you build a strong, protected brand from day one.

Check Your Company Name & Brand Name Availability

Tool for Quick Company and Brand Name Checking

If you need an ultra-fast solution, try NameScore. In seconds, NameScore analyzes your company name and brand name ideas for professional suitability, SEO-friendliness, and trademark risk. For complete peace of mind, follow up with a legal consultation to secure your new name.