A business in its foundation phase – during this time it is necessary to take many things into consideration. Of course before a company can really get started it needs a name. In order to avoid future difficulties because a desired name is already taken, you should verify the availability of the name at the beginning. Here you will read about everything that you need to pay attention to.
Pay attention to legal requirements
The company name is the embodiment of a business. It helps a new business stand out clearly from already existing companies. That’s why it’s more than annoying when you go through the effort of making up a name and having it printed on business cards, only to find out that it’s already taken. You’ll save yourself a lot of trouble if, before things get serious, you verify that the name is still available. Another important thing you should do in order to avoid conflicts with other name holders is make sure that existing trademark rights are not violated. Before a company can be registered in the commercial registry, the company owner is obligated to check and see if the chosen company name is already taken. As a first step to verify the availability of the chosen company name, it’s worth doing some Internet research. If the desired domain is still available, that’s a good sign. In order to give potential customers a sense that a company is unique, the desired name should also be available in social networks. A brand can only be built if that’s the case. Another step you can take to verify the availability of a name is to do some research to see which brand names have already been registered, for example at the U.S. Patent and Trademark Office. If you find out that the name is already taken, you can contact the name owner and, if necessary, start negotiations. If the name is still available, you can immediately start to think about if, in order to protect your company name, you would like to have the name registered as a brand. Once the name is registered as a brand, it’s protected from other interested parties.
All-around check at a glance
NameRobot also has a tool called the Control Center where you can verify the availability of your desired name. First, you can run a Domain Check there. The Domain Check will help you find out if the desired website is still available and with which domain endings. Next, you can continue with a Trademark Check. The Trademark Check checks to see if the desired name has already been taken and if it has already been registered as a trademark. The Trademark Check is run nationally as well as internationally. At the end, you’ll get a clear analysis of equivalent or identical brands. Along with the Domain and Trademark Check, there’s also the Social Check. The Social Check will help you verify the availability of the name if the name is still available in social networks. The App Check does the same thing. It verifies the availability of the name in app stores such as iTunes or Google Play. In the age of the search engine, a good ranking in Google and Co. has a say in the success of a business. That’s why the Control Center also has a Search Engine Check. The system tests how well the desired name ranks in the major search engines (Google, Yahoo, Bing). Last but not least, you can check company names for hidden words. This will help you to easily find out whether or not terms within the name are positive or negative and whether or not the name contains offensive words in other languages. All these checks will save you a lot of work and help to build a comprehensive image of your company name and consequently increase the value of your brand recognition. And best of all, it’s really easy to use!