How Punchy Color Names Help with Purchase Decisions
“Guardian of Liberty,” “Soft Morning Dew,” “Liberated Phoenix”, “Light of the Glacier,” “Dance of Yearning” or “Emerald Wings”. If you wander through paint department of a home improvement store nowadays, the range of colors on offer doesn’t just encompass simple, descriptive names like red, green, or blue. This has a deeper meaning – namely to encourage customers with their purchasing decisions.






