Test for understandability

Test for understandability

Is your name idea easily understandable? Test it for acoustic robustness by talking about it on the phone.

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Check for hidden words!

Check for hidden words!

Even euphonic name ideas like „Vivanus“ can contain unexpectedly dingy parts. Better look twice before choosing a name!

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Mind the me-too-trap for your TLD!

Mind the me-too-trap for your TLD!

Choose the name for your top level domain carefully: -and-co, -online or -24 are interchangeable and boring.

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Web address is important!

Web address is important!

Top level domain for your name idea already taken? Then perhaps consider looking for an alternative domain ending.

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Don't be too specific!

Don't be too specific!

Keeping your business name a bit vague is often a good idea. You can adapt better to changes in the market later.

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Think about the future!

Think about the future!

Changing your business name after a few years is worse than investing a few days or weeks more in the beginning.

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Your business is your baby!

Your business is your baby!

Give your new project the perfect start in life - with a carefully chosen name that you love.

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Consider pronunciation!

Consider pronunciation!

When you come up with a business name, ask yourself: Will everyone know how to pronounce your name?

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Don't forget other languages!

Don't forget other languages!

Make sure your business name doesn't mean something embarrassing in a different language when creating a name.

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Consider domain names!

Consider domain names!

Don't underestimate the importance of the right domain name for your business! Don't overestimate it either.

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Can't decide which name idea is best?

Can't decide which name idea is best?

Ask for opinions when looking for a name! Friends, colleagues, random strangers... But don't let them decide for you.

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Let it sink in!

Let it sink in!

If you found a name: Don't think about it for some time. If you still like it after a few days: Go for it!

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Take your time!

Take your time!

Invest time in developing your business name and don't make any rash decisions. You won't regret it later.

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Dare to be subjective!

Dare to be subjective!

Don't underestimate the importance of "simply liking" your business name. You will have to live with it!

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Naming Blog

All our naming topics

building

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deliveries

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add notes

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brainstorming

Are you stuck in the naming process? Does the blank page paralyze you? With our naming inspiration techniques, you can fuel your imagination and get your mind going to generate great name ideas.

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team spirit

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contrast

Invented words or descriptive names, acronyms or existing words, or simply crazy-associative names: the possibilites for finding a business name are endless. Let's take a look at the most common name types for professional use cases.

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judge

The most important facts about trademark law, registering a business name and everything else you need to know to secure your new name.

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status update

What's going on in the naming world? Let's talk about the newest trends, important changes and the most common standards in business and product naming.

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world

There's more than business names and trademark names. Let's take a look at all kinds of designations: place names, the days of the week, traditional names, and more.

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