Business Name Development Tips
Creating a business name is not always easy and can be overwhelming. But sometimes you don't want to delve deeply into the theory of crafting the prefect company name, but just need a few poignant suggestions and name development tips.
So without further ado, here are NameRobot's top tips on how to develop business and product names:
Descriptive vs. fantastic
Descriptive name or fantasy name for your business? Here are the pro's and con's.
Fantasy names are great!
Advantages of fantasy names for businesses: flexibility, branding easily possible, can be used internationally.
Google ranking vs. flexibility:
Descriptive company name or not? Pro: Good for your Google ranking. Contra: boring and inflexible.
Descriptive company names offer advantages!
A descriptive company name can be beneficial for your Google ranking. Search engines love keywords in the domain.
Keep it short!
When creating a business name, avoid using more than three words: It only encourages people to abbreviate it.
Mind the strapline!
Name and strapline: Combine a descriptive company name with an emotional strapline – and vice versa.
First things first
Finding a business name: 1. Collect ideas 2. Develop names 3. Finetune names 4. Check names 5. Choose the best
Define your priorities!
Each business name has different priorities: easy to remember, unique, meaningful, suitable for SEO, free domains...
Say something about yourself!
Your business name is part of your personality. Evoke associations which fit your company's profile!
Have a story to tell about your business name: A nice ancdote regarding your name's history will be remembered.
Careful with abbreviations!
Abbreviations can be tricky as brand names: brand development is more difficult than with a more emotional name.
Avoid special characters!
Better avoid special characters in your business name – otherwise you always have to explain the spelling.
Think about pronunciation!
Uncommon pronunciation of company and product names might be interesting as an "ear catcher" - but be mindful when using it.
Don't make it too long!
Applies to both company and product names: The longer the name, the less space you have when tweeting.
Mind the length!
Business names with a length of less than ten characters and with two syllables are considered ideal.
Don't be a copycat!
Avoid the me-too-trap with your business name: Avoid prefixes like i-, my- and you(r) and suffixes like -plus.