Business Name Development Tips

Creating a business name is not always easy and can be overwhelming. But sometimes you don't want to delve deeply into the theory of crafting the prefect company name, but just need a few poignant suggestions and name development tips.

So without further ado, here are NameRobot's top tips on how to develop business and product names:

  Descriptive vs. fantastic

Descriptive name or fantasy name for your business? Here are the pro's and con's.

  Fantasy names are great!

Advantages of fantasy names for businesses: flexibility, branding easily possible, can be used internationally.

  Google ranking vs. flexibility:

Descriptive company name or not? Pro: Good for your Google ranking. Contra: boring and inflexible.

  Descriptive company names offer advantages!

A descriptive company name can be beneficial for your Google ranking. Search engines love keywords in the domain.

  Keep it short!

When creating a business name, avoid using more than three words: It only encourages people to abbreviate it.

  Mind the strapline!

Name and strapline: Combine a descriptive company name with an emotional strapline – and vice versa.

  First things first

Finding a business name: 1. Collect ideas 2. Develop names 3. Finetune names 4. Check names 5. Choose the best

  Define your priorities!

Each business name has different priorities: easy to remember, unique, meaningful, suitable for SEO, free domains...

  Say something about yourself!

Your business name is part of your personality. Evoke associations which fit your company's profile!

  Use storytelling!

Have a story to tell about your business name: A nice ancdote regarding your name's history will be remembered.

  Careful with abbreviations!

Abbreviations can be tricky as brand names: brand development is more difficult than with a more emotional name.

  Avoid special characters!

Better avoid special characters in your business name – otherwise you always have to explain the spelling.

  Think about pronunciation!

Uncommon pronunciation of company and product names might be interesting as an "ear catcher" - but be mindful when using it.

  Don't make it too long!

Applies to both company and product names: The longer the name, the less space you have when tweeting.

  Mind the length!

Business names with a length of less than ten characters and with two syllables are considered ideal.

  Don't be a copycat!

Avoid the me-too-trap with your business name: Avoid prefixes like i-, my- and you(r) and suffixes like -plus.

Looking for creative name ideas?

With NameRobot's name generators and tools you can find the dream name for your company, product or project.

NameRobot Team

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