Naming your business tips

Renaming

Business Renaming Part 3 - How to decide on a name

Written on 6/30/19, last edited on 5/18/25

A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the final part of our renaming series, you will find suggestions as to what you can do to get all decision-makers and employees on board.

Renaming

Business Renaming Part 2 - How to lead a name discussion

Written on 6/25/19, last edited on 5/18/25

A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.

Renaming

Business Renaming Part 1 - How to prepare a name change

Written on 6/19/19, last edited on 5/18/25

A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.

Namero stands next to a flipchart showing

Blog

Does every company need a naming strategy?

Written on 12/3/17, last edited on 6/9/25

Every person has a name. But companies, products, and services also need names that the customer will memorize and that will trigger positive associations for them. For this reason, choosing names is not something to take lightly. That´s why foundation for a brand is very important.

Name change Brand names abbreviations Company Names Companies

What we learn from Google to call itself Alphabet

Written on 8/16/15, last edited on 6/9/25

Some time ago, Google surprised us by bundling all the company's divisions under a new holding company called "Alphabet". What were the reasons for this restructuring? And what would be the consequences, advantages and disadvantages of choosing a name like Alphabet for ordinary companies or start-ups?

Renaming Companies

Changing a company name or brand name - reasons and best tips

Written on 2/14/14, last edited on 6/9/25

RiM* is now Blackberry*, Kentucky Fried Chicken* became KFC*, and the search engine BackRub* changed its name to Google* years ago. But why do companies actually take the effort to change their carefully constructed brand name in the first place? Let's take a look at the reasons for business name changes - also called renaming.