Naming your brand tips

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Blog Brand names

What you need to know about brand names

Written on 9/16/20, last edited on 5/8/26

NameRobot is primarily about the creation of names. But finding a name is not enough on its own. As an entrepreneur, you have to think further: you'll want to establish a solid brand name, and often you'll want to protect it as a trademark. On our website, we've compiled a wealth of information about brand names and trademarks. Here's an overview of our articles on brand names.

Product names

What product names and family names have in common

Written on 8/22/17, last edited on 5/19/26

Miller, Farmer, Smith: it's unthinkable for a person to do without a surname nowadays. That wasn't always the case, however: in the past, a simple first name was sufficient. Why did family names come into being at all? And why does it make sense to give products a name of their own?

Brand names Experience Unusual

Positive or negative: A polarizing brand name

Written on 3/21/17, last edited on 5/19/26

The name is the figurehead of a company, because it is the first thing the customer comes into contact with. A brand name should be unique and attract attention. However, many companies are split in two at this point: Striking, but not too much? A few thoughts about whether it is positive or negative when the brand name polarizes.

Brand names Tips

Make it shorter: 3 methods to create a remarkable brand name

Written on 10/24/16, last edited on 5/19/26

Short brand names are often easier to remember, say, and share. Here are three practical ways to turn a long business or brand name into something clearer and more memorable.

Social image for the NameRobot article about why people give objects a name.

Firstnames connotations Fantasy names Emotions

Why it makes sense to give objects a name

Written on 10/28/15, last edited on 5/19/26

The car is called Günter, the refrigerator Simone and the dishwasher Henry. People tend to give names not only to their children, but also to objects that are part of their everyday lives. Companies do the same with their products. But why do they do this and what are the advantages?

Social image for the NameRobot article about translating names for China

Blog Languages Naming

Brand Names in China - How to do it Right

Written on 1/13/14, last edited on 5/18/26

China, with its rapid growth and its upper class who are interested in Western brands, is a huge market for international enterprises. Established companies are therefore increasing their efforts to gain a foothold in China. But when translating names into Chinese, one must master some challenges. Here is an overview of the most important requirements for brand names in China.