Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

Namero points to a red X in a speech bubble – representing name conflicts and how early research can help prevent them.
Trademark Check Business names Naming

Name Dispute and How to Prevent It

Written on , last edited on 
Good names are a valuable commodity — and that is precisely why they often give rise to disputes. Anyone who has a good company name or brand name wants to keep it as exclusive as possible and defends it against similar names that carry a risk of confusion. Such disputes often end up in court and are expensive. What can one do when searching for a name to avoid such a quarrel later on?
A grinning red demon with a trident holds a sign that reads “Demon Domain – How to find the appropriate TLD for your project”. NameRobot presents a playful approach to choosing the right domain extension.
Domains Domain Check Naming

Demon Domain or how to find an appropriate TLD

Written on , last edited on 
For every person looking for names as well as for professional name developers alike, the search for an available domain can increasingly be likened to a demon lurking at the end of the creative brainstorming process, waiting to destroy the best ideas and the nicest names with one strike, or click. Domain taken = idea buried. In today's ever-thickening domain jungle, how can you find the appropriate name for your own project?
Namero points to a board titled “Renaming Preparation” with bullet points like “Trademark conflict” and “No longer fits” – a visual introduction to preparing for a brand name change.
Renaming

Business Renaming Part 3 - How to decide on a name

Written on , last edited on 
A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the final part of our renaming series, you will find suggestions as to what you can do to get all decision-makers and employees on board.
Namero points to a board titled “Renaming Preparation” with bullet points like “Trademark conflict” and “No longer fits” – a visual introduction to preparing for a brand name change.
Renaming

Business Renaming Part 2 - How to lead a name discussion

Written on , last edited on 
A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.
Namero points to a board titled “Renaming Preparation” with bullet points like “Trademark conflict” and “No longer fits” – a visual introduction to preparing for a brand name change.
Renaming

Business Renaming Part 1 - How to prepare a name change

Written on , last edited on 
A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.
creativity
Blog

How Punchy Color Names Help with Purchase Decisions

Written on , last edited on 
“Guardian of Liberty,” “Soft Morning Dew,” “Liberated Phoenix”, “Light of the Glacier,” “Dance of Yearning” or “Emerald Wings”. If you wander through paint department of a home improvement store nowadays, the range of colors on offer doesn’t just encompass simple, descriptive names like red, green, or blue. This has a deeper meaning – namely to encourage customers with their purchasing decisions.
... 4 5 6 7 8 9 10 11 12 13 ...