Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

Namero points to a board titled “Renaming Preparation” with bullet points like “Trademark conflict” and “No longer fits” – a visual introduction to preparing for a brand name change.
Renaming

Business Renaming Part 3 - How to decide on a name

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A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the final part of our renaming series, you will find suggestions as to what you can do to get all decision-makers and employees on board.
Namero points to a board titled “Renaming Preparation” with bullet points like “Trademark conflict” and “No longer fits” – a visual introduction to preparing for a brand name change.
Renaming

Business Renaming Part 2 - How to lead a name discussion

Written on , last edited on 
A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.
Namero points to a board titled “Renaming Preparation” with bullet points like “Trademark conflict” and “No longer fits” – a visual introduction to preparing for a brand name change.
Renaming

Business Renaming Part 1 - How to prepare a name change

Written on , last edited on 
A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.
creativity
Blog

How Punchy Color Names Help with Purchase Decisions

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“Guardian of Liberty,” “Soft Morning Dew,” “Liberated Phoenix”, “Light of the Glacier,” “Dance of Yearning” or “Emerald Wings”. If you wander through paint department of a home improvement store nowadays, the range of colors on offer doesn’t just encompass simple, descriptive names like red, green, or blue. This has a deeper meaning – namely to encourage customers with their purchasing decisions.
Namero stands next to a flipchart showing
Blog

Does every company need a naming strategy?

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Every person has a name. But companies, products, and services also need names that the customer will memorize and that will trigger positive associations for them. For this reason, choosing names is not something to take lightly. That´s why foundation for a brand is very important.
wedding
Product names

What product names and family names have in common

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Miller, Farmer, Smith: it’s unthinkable for a person to do without a surname nowadays. That wasn’t always the case, however: in the past, a simple first name was sufficient. Why did family names come into being at all? And why does it make sense to give products a name of their own?
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