Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

Blog title image “How to start naming a business” with NameRobot mascot Namero at a desk

How to start naming a business

Naming is a huge thing: No matter which project are working on – the name has to be fitting. There is one problem: A business name has to fulfill several criteria. It should sound great, be easy to remember, and of course be unique.

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Two Namero robots wearing Bitcoin shirts stand in front of a digital background. The text explains the origin and meaning of cryptocurrency names – presented by NameRobot.

Names of Cryptocurrencies

Cryptos like Bitcoin, Solana or Cardano have unusual names - but why? Discover the hidden meanings behind the biggest cryptocurrency names and how to use similar methods to name your own project.

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Three Namero robots working out: one is running, one doing curls, and one lifting a barbell overhead – representing dynamic name ideas for fitness applications, presented by NameRobot.

Sporty Names for Fitness Apps

Tracking, exercise and a workout plan: Fitness Apps help people with getting fit and living healthy. An app like that supports you on different levels. They tend to have easy names that are not really surprising and always show you what you can expect from the app.

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Illustration of a robot holding a sign that reads “Brand Names” with icons like a light bulb and pen – highlighting how powerful brand names can turn into generic terms, presented by NameRobot.

The Power of Naming: When Brand Names Become Generic

What do Aspirin, Zipper and Sharpie have in common? All are office supplies, of course. What about Pampers, Labello and Q-Tips? They belong to the hygiene sector. And Polaroid, Goretex and Jeep? Sounds like an adventure holiday. Let's add Dynamite and Plexiglass. Then we look at this long list of terms and ask ourselves: What do all these brand names have in common?

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Illustration of a robot in a naming lab with labeled bottles such as “Startup”, “Brand”, and “Product”. The robot holds a “Name” card – representing the topic “Five Naming Mistakes and How to Avoid Them” by NameRobot.

Five Naming mistakes – and how to avoid them

The idea, the start-up concept or product is is in place, everything is ready to start - and then you "just need the right name" to really get going! But what if no name idea really takes off? Or all the good names are already gone, the comrades-in-arms can't agree on anything, and on top of that, time is running out? We'll show you the five biggest pitfalls in finding a name - and solutions on how to find the right name for your company or product after all.

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