Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

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The Word Depot - Control Center of Your Name Search

Written on 9/2/21, last edited on 5/21/25

The best place to start your name search is the Word Depot. Here you add the most important keywords related to your project to be prepared for the name search. There are various methods available find suitable words.

Namero holds a marker and points to a large red X inside a circle, next to the text “Trademark FAQ” – symbolizing common questions, legal pitfalls, and key facts about trademark law.

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Trademark Law FAQ

Written on 3/27/21, last edited on 5/29/25

Questions and answers regarding trademark law and NameRobot's Trademark Check. Find everything you need to know about the legal side of brand names, like "What exactly is a "trademark"?, "Can you protect any name as a trademark?" or "What does a trademark registration cost?".

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Zero Waste but lots of Wordplay

Written on 3/15/21, last edited on 5/17/25

"When it comes to naming, unpackaged stores are the new hairdressers," was recently reported in an article in the German "Zeit" magazine which took the witty naming of unpacked stores as a target. From funny to weird names, everything is indeed there and makes you smile at first. But do such names really contribute to making more people want to shop without packaging? We take a closer look!

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Brands and Emotions – Do brand names have to generate emotions?

Written on 1/10/21, last edited on 5/5/25

What binds people emotionally to brands? How do you establish a strong, emotional brand? And what exactly does "emotional" mean in connection with brand names? Isn't it enough if the name sounds good and, in the best case, evokes positive associations? Let's take a closer look at what emotions in brand names are all about.

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What you need to know about brand names

Written on 9/16/20, last edited on 5/18/25

NameRobot is primarily about the creation of names. But finding a name is not enough on its own. As an entrepreneur, you have to think further: you'll want to establish a solid brand name, and often you'll want to protect it as a trademark. On our website, we've compiled a wealth of information about brand names and trademarks. Here's an overview of our articles on brand names.

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Should Company Names be Easy to Understand or Unique? Or Both Together?

Written on 4/28/20, last edited on 5/1/25

You know it all too well. While brainstorming, ideas come quickly. You literally spit them out one after another. But the time comes when you have to check your many ideas to see if they are appropriate for everday use.