Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

Fantasy Words as Business Names – Pros and Cons

There is no one perfect name for a start-up. When looking for a name, however, start-ups with international ambitions are well advised to take a closer look at made-up fantasy names with no inherent meaning. They offer advantages over descriptive names - provided they meet certain criteria.