Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

NameRobot social share graphic about common naming mistakes, showing symbols for trademark, fit and domains.

Three typical mistakes when naming a new company

Trying to find the right name for a new company or your work as a freelancer can be more annoying than anything else. In theory, it’s just a question of arranging a few letters in a row – in theory. But it's more complicated than that. In this article, we describe some of the pitfalls of choosing a name for a new business that are definitely not known to a wider audience. So in this article, we’d like to describe some of the pitfalls of choosing a name for a new business that are definitely not known to a wider audience.

NameRobot social share graphic about fantasy names for startups, showing a team with invented naming ideas in an office.

Fantasy Words as Business Names – Pros and Cons

There is no one perfect name for a start-up. When looking for a name, however, start-ups with international ambitions are well advised to take a closer look at made-up fantasy names with no inherent meaning. They offer advantages over descriptive names - provided they meet certain criteria.