Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

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Long, unusual, abbreviated – avoid difficult names in your name search

Written on 7/2/15, last edited on 5/17/25

The choice of a company name is a very important marketing decision because it is the company’s foundation. A catchy name not only saves a company money in the long run, but it also draws attention and new customers to the company. It is generally advisable to choose a business name that is simple and easy to remember. However, in some exceptional cases, even strange and unusual names can work. On what does it depend, and what should be avoided?

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Verify Company & Brand Name Availability - Free 360° Checks

Written on 6/6/15, last edited on 5/29/25

Ensure your company and brand names are unique and legally protected. Check domains, trademarks, social handles & more in one comprehensive guide.

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The story behind the name

Written on 4/26/15, last edited on 5/17/25

Identity and company names: There’s usually a story behind the name search. Stories make a company name more vivid and give it substance. They’re also valuable to businesses if they write down the story of their company and share it with customers.

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Strategies to deal with writer's block

Written on 12/14/14, last edited on 5/17/25

In creative professions such as ours, one can not rely on creativity springing out all by itself. Sometimes it needs a bit of a helping hand. In the following blog entry, we show, step by step, how we deal with writer's block.

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Inventing Names From Scratch

Written on 12/7/14, last edited on 5/15/25

There are lots of ways companies get their names. One of the bolder routes to go down when choosing a company name, however, is a fantasy name. Can’t think of anything suitable? Just make something up!

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Brand Naming with Real Word Names

Written on 10/8/14, last edited on 5/17/25

Although many companies use acronyms, portmanteau constructions, or other “artificial” names, there is a remarkably simple method of naming a new business – one that several of the world’s largest companies have used, too.