Business Naming Blog

RiM* is now Blackberry*, Kentucky Fried Chicken* became KFC*, and the search engine BackRub* changed its name to Google* years ago. But why do companies actually take the effort to change their carefully constructed brand name in the first place? Let's take a look at the reasons for business name changes - also called renaming.

Advertising agencies are creativity factories. They deliver original ideas, invent new marketing approaches and create unique content. But what about the creativity for their own projects? Are the flagships of agencies, their names, just as clever as the work being delivered to their clients?

China, with its rapid growth and its upper class who are interested in Western brands, is a huge market for international enterprises. Established companies are therefore increasing their efforts to gain a foothold in China. But when translating names into Chinese, one must master some challenges. Here is an overview of the most important requirements for brand names in China.

All over the world the change from the old year to the new is celebrated once a year. But there is more than just New Year's Eve as a name for it: we take a trip around the globe and to the different names that New Year's celebrations bear.

Depending on the country you live in you may have different holiday traditions. And with different holiday traditions come different names for Father Christmas. Although his name "Santa Claus" may seem overwhelmingly wide-spread: there are many different names around the globe for the bringer of gifts in December which have resulted from different cultural origins. Let's take a look at them!

"To use this website, you need to accept cookies." Sure, I accept! Bring it on! But seriously: how did virtual Cookies and other terms from IT get their names? Many technical terms from IT have amazingly creative names. Time to take a look at the history and stories behind these names.

Finding a business name is not an easy task, that's out of the question. However, it is even more difficult to find a new name for places or countries. This is because not only taste and legal issues come into play, but also political subtleties must be considered, particularly in crisis areas. So let's take a look at the most interesting geographical names controversies in recent history!

Let's take a look at the funniest, weirdest and most hilarious wifi names we could find on the web! You wouldn't believe how creative people are when naming their wifis: Puns and humorous names, messages for the wifi owner and people who try to log in from outside, references to pop culture and outright insolent passive-aggressive notes. We collected the best names that people came up with.

Today we present a list of bands which should definitely tour together because of their names... So how about a tour of Poison, Placebo and The Cure? Phish & Styx? Jack Black and Jack White (sponsored by Jack Daniels)? Or maybe even Jack Johnson and Jon Jackson...? ;)