Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

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Anagrams in Business Names

Written on 7/31/14, last edited on 5/17/25

Whether intended or not, the letters of many well known business names can be rearranged so that new meanings emerge. Boeing can be reordered to make Big One, Pringles Chips becomes Crisp Helpings, DreamWorks is Mad Workers, and Toyota's Camry changes to My Car.

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The Most Embarrassing Brand Names - and how to Avoid Them

Written on 5/25/14, last edited on 5/17/25

A name is the best advertisement of any company or product. It is all the more embarrassing when one makes a severe blunder when choosing a name; since a name change can be complex and also costly. Some companies have nevertheless in the past managed to step out into the public with such embarrassing names that we want to share with you...

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Germany: The Promised Land of Naming Expertise

Written on 5/20/14, last edited on 5/19/25

If there’s one thing that the economic ups and downs have reminded the world of, it’s that Germany is an industrious, productive nation which supplies companies and consumers across the planet with everything from Mercedes and BMWs to the screws for those little hinges on the door of your mini beer-fridge. And given that Germany is so creative when it comes to making products, it shouldn’t come as any surprise that they’re very good at making product names to match.

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A phonetic rhyming tool - what’s behind it?

Written on 4/16/14, last edited on 5/17/25

It’s pretty easy for a person to figure out when two words rhyme. We simply do it by instinct. There is, of course, an underlying rule that dictates when two words rhyme and when they don’t. We just aren’t conscious of this rule. What is easy for a person is, however, much more complicated for a computer: it must learn to rhyme from the ground up.

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Naming Tools for Brands

Written on 2/21/14, last edited on 5/15/25

Brands are an integral part of our everyday lives. As both consumers and entrepreneurs: we trust in strong brands. Brands facilitate orientation in the market and provide security in a consumerist world. We take a look at the phenomenon of brands and give an overview of the most important facts about their names.

Renaming Companies

Changing a company name or brand name - reasons and best tips

Written on 2/14/14, last edited on 6/9/25

RiM* is now Blackberry*, Kentucky Fried Chicken* became KFC*, and the search engine BackRub* changed its name to Google* years ago. But why do companies actually take the effort to change their carefully constructed brand name in the first place? Let's take a look at the reasons for business name changes - also called renaming.