The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.
The car is called Günter, the refrigerator Simone and the dishwasher Henry. People tend to give names not only to their children, but also to objects that are part of their everyday lives. Companies do the same with their products. But why do they do this and what are the advantages?
Some time ago, Google surprised us by bundling all the company's divisions under a new holding company called "Alphabet". What were the reasons for this restructuring? And what would be the consequences, advantages and disadvantages of choosing a name like Alphabet for ordinary companies or start-ups?
The choice of a company name is a very important marketing decision because it is the company’s foundation. A catchy name not only saves a company money in the long run, but it also draws attention and new customers to the company. It is generally advisable to choose a business name that is simple and easy to remember. However, in some exceptional cases, even strange and unusual names can work. On what does it depend, and what should be avoided?
Ensure your company and brand names are unique and legally protected. Check domains, trademarks, social handles & more in one comprehensive guide.
Identity and company names: There’s usually a story behind the name search. Stories make a company name more vivid and give it substance. They’re also valuable to businesses if they write down the story of their company and share it with customers.
In creative professions such as ours, one can not rely on creativity springing out all by itself. Sometimes it needs a bit of a helping hand. In the following blog entry, we show, step by step, how we deal with writer's block.
There are lots of ways companies get their names. One of the bolder routes to go down when choosing a company name, however, is a fantasy name. Can’t think of anything suitable? Just make something up!
Although many companies use acronyms, portmanteau constructions, or other “artificial” names, there is a remarkably simple method of naming a new business – one that several of the world’s largest companies have used, too.
Names for projects and names for software versions have one thing in common: They are needed regularly, but at long intervals. This means: it is known that a lot of names will be needed. It is not, however, known how many names it will be over the years, or what the exact characteristics of the projects or products will be.
The best tips & tricks on how to successfully find company names and other business names: How to come up with creative ideas? How to check whether company names are still available? How do you decide on the best name? In this category we write about all these questions concerning the right company and business name.
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Find out the dos and don'ts about developing new brand names and product names. What are promising brand naming strategies from planning to the introduction of the name? Learn how to create a brand name that stands out and can become a successful trademark.
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In this category you will find examples of naming companies in all kinds of industries and on various topics. Learn more about rules and trends for names in your industry or profession.
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Are you stuck in the naming process? Does the blank page paralyze you? With our naming inspiration techniques, you can fuel your imagination and get your mind going to generate great name ideas.
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About powerful name generators and naming tools: tools for word inspirations, name generators from acronyms to artificial names and helpful name checks. In this section, we introduce special naming tools in more detail.
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Invented words or descriptive names, acronyms or existing words, or simply crazy-associative names: the possibilities for finding a business name are endless. Let's take a look at the most common name types for professional use.
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The most important facts about trademark law, registering a business name and everything else you need to know to secure your new name.
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What's going on in the naming world? Let's talk about the newest trends, important changes and the most common standards in business and product naming.
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There's more than business names and brand names. Let's take a closer look at all kinds of names: geographical names, weekday names, traditional names, children and pet names...
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