Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

Emotions Brands Brand names Values

Brands and Emotions – Do brand names have to generate emotions?

Written on 1/10/21, last edited on 5/5/25

What binds people emotionally to brands? How do you establish a strong, emotional brand? And what exactly does "emotional" mean in connection with brand names? Isn't it enough if the name sounds good and, in the best case, evokes positive associations? Let's take a closer look at what emotions in brand names are all about.

Blog Brand names

What you need to know about brand names

Written on 9/16/20, last edited on 5/18/25

NameRobot is primarily about the creation of names. But finding a name is not enough on its own. As an entrepreneur, you have to think further: you'll want to establish a solid brand name, and often you'll want to protect it as a trademark. On our website, we've compiled a wealth of information about brand names and trademarks. Here's an overview of our articles on brand names.

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Should Company Names be Easy to Understand or Unique? Or Both Together?

Written on 4/28/20, last edited on 5/1/25

You know it all too well. While brainstorming, ideas come quickly. You literally spit them out one after another. But the time comes when you have to check your many ideas to see if they are appropriate for everday use.

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Inspiring Names for Food Blogs

Written on 3/8/20, last edited on 5/17/25

To eat so you satisfy the hunger or for mere pleasure – the direction is clear in numerous food blogs. Everything is about creativity and the making of new flavors. Food blog names often are just as creative as the recipes. Yummy!

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Starting a Blog: How to Find a Good Name

Written on 2/23/20, last edited on 5/17/25

Before writing the first content for a new blog, every blog beginner asks himself: "What should I call my blog?" When starting a blog, very few people know where the journey will take them and spontaneously decide on a name. After some time they often regret their choice, because the chosen name no longer suits them. That's why it's advisable to think about the right blog name in advance.

Illustration of a cheerful robot at a desk with the text: “Finding the Right Business Name with these Checks” – by NameRobot.

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The 10-Points-Checklist for the Right Company Name

Written on 2/3/20, last edited on 5/7/25

A great company name is a simple and cheap advertisement for your business. After all, the company or product name is the first thing your customers will come into contact with. With the ten ultimate most important points for successful naming, you'll never forget a single step in the search for the perfect name for your business.