Business Naming Blog

They are on everyone's lips or at least in everyone's eyes because in cities all over the world you really can't get past them anymore - or even stumble over them: e-scooters. But this isn’t about the question to what extent this new kind of mobility works, makes sense or not, is ecological or simply annoying. Or which scooter is the easiest to drive and has the best brakes. This post is about the names for this new kind of locomotion. E-names - a personal analysis.

Find out how to use puns in brand names wisely. Avoid common naming traps and learn how a business name generator can help you find catchy ideas that work.

Good names are a valuable commodity — and that is precisely why they often give rise to disputes. Anyone who has a good company name or brand name wants to keep it as exclusive as possible and defends it against similar names that carry a risk of confusion. Such disputes often end up in court and are expensive. What can one do when searching for a name to avoid such a quarrel later on?

For every person looking for names as well as for professional name developers alike, the search for an available domain can increasingly be likened to a demon lurking at the end of the creative brainstorming process, waiting to destroy the best ideas and the nicest names with one strike, or click. Domain taken = idea buried. In today's ever-thickening domain jungle, how can you find the appropriate name for your own project?

A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the final part of our renaming series, you will find suggestions as to what you can do to get all decision-makers and employees on board.

A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.

A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.

“Guardian of Liberty,” “Soft Morning Dew,” “Liberated Phoenix”, “Light of the Glacier,” “Dance of Yearning” or “Emerald Wings”. If you wander through paint department of a home improvement store nowadays, the range of colors on offer doesn’t just encompass simple, descriptive names like red, green, or blue. This has a deeper meaning – namely to encourage customers with their purchasing decisions.

Every person has a name. But companies, products, and services also need names that the customer will memorize and that will trigger positive associations for them. For this reason, choosing names is not something to take lightly. That´s why foundation for a brand is very important.