Business Naming Blog: Company Name Tips, Tools & Checks

Renaming Companies

Changing a company name or brand name - reasons and best tips

Written on 2/14/14, last edited on 5/8/26

RiM* is now Blackberry*, Kentucky Fried Chicken* became KFC*, and the search engine BackRub* changed its name to Google* years ago. But why do companies actually take the effort to change their carefully constructed brand name in the first place? Let's take a look at the reasons for business name changes - also called renaming.

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Name Development Tips

Written on 3/13/13, last edited on 5/8/26

Business naming doesn’t need theory overload. This guide shares practical rules to create strong, memorable business names—clear, flexible, and built to last.

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How to Choose the Perfect Business Name

Written on 3/13/13, last edited on 5/8/26

After brainstorming and finding some name ideas, the question arises: Which name is the best? How do I decide on the right company name? See our top tips for choosing the right name for your business.

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Three typical mistakes when naming a new company

Written on 1/15/13, last edited on 5/8/26

Trying to find the right name for a new company or your work as a freelancer can be more annoying than anything else. In theory, it’s just a question of arranging a few letters in a row – in theory. But it's more complicated than that. In this article, we describe some of the pitfalls of choosing a name for a new business that are definitely not known to a wider audience. So in this article, we’d like to describe some of the pitfalls of choosing a name for a new business that are definitely not known to a wider audience.

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Fantasy Words as Business Names – Pros and Cons

Written on 11/16/12, last edited on 5/8/26

There is no one perfect name for a start-up. When looking for a name, however, start-ups with international ambitions are well advised to take a closer look at made-up fantasy names with no inherent meaning. They offer advantages over descriptive names - provided they meet certain criteria.