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Renaming

How to prepare a name change

A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.
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Blog

Does every company need a naming strategy?

Every person has a name. But companies, products, and services also need names that the customer will memorize and that will trigger positive associations for them. For this reason, choosing names is not something to take lightly. That´s why foundation for a brand is very important.
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Name change Brand names abbreviations Company Names Companies

What we learn from Google to call itself Alphabet

Some time ago, Google surprised us by bundling all the company's divisions under a new holding company called "Alphabet". What were the reasons for this restructuring? And what would be the consequences, advantages and disadvantages of choosing a name like Alphabet for ordinary companies or start-ups?
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Descriptive names Product names Business names Naming Fantasy names

Reasons for Changing Business and Brand Names

RiM* is now Blackberry*, Kentucky Fried Chicken* became KFC*, and the search engine BackRub* changed its name to Google* years ago. But why do companies actually take the effort to change their carefully constructed name in the first place? Let's take a look at the reasons for business name changes...
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Business names Domain Check Naming Search Engine Check Control Center

How to choose the right business name

After brainstorming and name development comes the question: Which name idea is the best choice? How do I choose the right company name? Today we reveal what you have to pay attention to when choosing the right name for your business.

Naming Blog

Naming Topics Sorted by Categories

building

The best tips & tricks on how to successfully find company names and other business names: How to come up with creative ideas? How to check whether company names are still available? How do you decide on the best name? In this category we write about all these questions concerning the right company and business name.

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deliveries

Find out the dos and don'ts about developing new brand names and product names. What are promising brand naming strategies from planning to the introduction of the name? Learn how to create a brand name that stands out and can become a successful trademark.

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add notes

In this category you will find examples of naming companies in all kinds of industries and on various topics. Learn more about rules and trends for names in your industry or profession.

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brainstorming

Are you stuck in the naming process? Does the blank page paralyze you? With our naming inspiration techniques, you can fuel your imagination and get your mind going to generate great name ideas.

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team spirit

About powerful name generators and naming tools: tools for word inspirations, name generators from acronyms to artificial names and helpful name checks. In this section, we introduce special naming tools in more detail.

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contrast

Invented words or descriptive names, acronyms or existing words, or simply crazy-associative names: the possibilities for finding a business name are endless. Let's take a look at the most common name types for professional use.

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judge

The most important facts about trademark law, registering a business name and everything else you need to know to secure your new name.

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status update

What's going on in the naming world? Let's talk about the newest trends, important changes and the most common standards in business and product naming.

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world

There's more than business names and brand names. Let's take a closer look at all kinds of names: geographical names, weekday names, traditional names, children and pet names...

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