Naming your business tips

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Does every company need a naming strategy?

Written on 12/3/17, last edited on 6/9/25

Every person has a name. But companies, products, and services also need names that the customer will memorize and that will trigger positive associations for them. For this reason, choosing names is not something to take lightly. That´s why foundation for a brand is very important.

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What we learn from Google to call itself Alphabet

Written on 8/16/15, last edited on 6/9/25

Some time ago, Google surprised us by bundling all the company's divisions under a new holding company called "Alphabet". What were the reasons for this restructuring? And what would be the consequences, advantages and disadvantages of choosing a name like Alphabet for ordinary companies or start-ups?

Renaming Companies

Changing a company name or brand name - reasons and best tips

Written on 2/14/14, last edited on 6/9/25

RiM* is now Blackberry*, Kentucky Fried Chicken* became KFC*, and the search engine BackRub* changed its name to Google* years ago. But why do companies actually take the effort to change their carefully constructed brand name in the first place? Let's take a look at the reasons for business name changes - also called renaming.

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Name Development Tips

Written on 3/13/13, last edited on 5/5/25

We bring clarity to your name search: NameRobot's tips for the perfect name for your company or product.

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How to Choose the Perfect Business Name

Written on 3/13/13, last edited on 5/15/25

After brainstorming and finding some name ideas, the question arises: Which name is the best? How do I decide on the right company name? See our top tips for choosing the right name for your business.

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Three typical mistakes when naming a new company

Written on 1/15/13, last edited on 5/17/25

Trying to find the right name for a new company or your work as a freelancer can be more annoying than anything else. In theory, it’s just a question of arranging a few letters in a row – in theory. But it's more complicated than that. In this article, we describe some of the pitfalls of choosing a name for a new business that are definitely not known to a wider audience. So in this article, we’d like to describe some of the pitfalls of choosing a name for a new business that are definitely not known to a wider audience.