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Name Development Tips

Business naming doesn’t need theory overload. This guide shares practical rules to create strong, memorable business names—clear, flexible, and built to last.
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How to Choose the Perfect Business Name

After brainstorming and finding some name ideas, the question arises: Which name is the best? How do I decide on the right company name? See our top tips for choosing the right name for your business.
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Three typical mistakes when naming a new company

Trying to find the right name for a new company or your work as a freelancer can be more annoying than anything else. In theory, it’s just a question of arranging a few letters in a row – in theory. But it's more complicated than that. In this article, we describe some of the pitfalls of choosing a name for a new business that are definitely not known to a wider audience. So in this article, we’d like to describe some of the pitfalls of choosing a name for a new business that are definitely not known to a wider audience.

Fantasy Words as Business Names – Pros and Cons

There is no one perfect name for a start-up. When looking for a name, however, start-ups with international ambitions are well advised to take a closer look at made-up fantasy names with no inherent meaning. They offer advantages over descriptive names - provided they meet certain criteria.

Naming Topics Sorted by Categories

building

The best tips & tricks on how to successfully find company names and other business names: How to come up with creative ideas? How to check whether company names are still available? How do you decide on the best name? In this category we write about all these questions concerning the right company and business name.

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deliveries

Find out the dos and don'ts about developing new brand names and product names. What are promising brand naming strategies from planning to the introduction of the name? Learn how to create a brand name that stands out and can become a successful trademark.

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add notes

In this category you will find examples of naming companies in all kinds of industries and on various topics. Learn more about rules and trends for names in your industry or profession.

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team spirit

About powerful name generators and naming tools: tools for word inspirations, name generators from acronyms to artificial names and helpful name checks. In this section, we introduce special naming tools in more detail.

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contrast

Invented words or descriptive names, acronyms or existing words, or simply crazy-associative names: the possibilities for finding a business name are endless. Let's take a look at the most common name types for professional use.

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