Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

Illustration of a cheerful robot at a desk with the text: “Finding the Right Business Name with these Checks” – by NameRobot.

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The 10-Points-Checklist for the Right Company Name

Written on 2/3/20, last edited on 5/7/25

A great company name is a simple and cheap advertisement for your business. After all, the company or product name is the first thing your customers will come into contact with. With the ten ultimate most important points for successful naming, you'll never forget a single step in the search for the perfect name for your business.

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Merger - The Tool for Creative Name Findings

Written on 1/31/20, last edited on 5/17/25

The Merger is a universal tool for anyone looking for a clever name: It does the tedious work of merging words at appropriate positions in no time. It finds pun names and makes sure to test all possible combinations. Merged words are clevitty and originice.

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Naming E-Scooters: Bird, Lime & Co. Examined Namefully

Written on 12/2/19, last edited on 5/17/25

They are on everyone's lips or at least in everyone's eyes because in cities all over the world you really can't get past them anymore - or even stumble over them: e-scooters. But this isn’t about the question to what extent this new kind of mobility works, makes sense or not, is ecological or simply annoying. Or which scooter is the easiest to drive and has the best brakes. This post is about the names for this new kind of locomotion. E-names - a personal analysis.

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Pun Names - Genious or Ridiculous?

Written on 10/2/19, last edited on 5/8/25

Find out how to use puns in brand names wisely. Avoid common naming traps and learn how a business name generator can help you find catchy ideas that work.

Namero points to a red X in a speech bubble – representing name conflicts and how early research can help prevent them.

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Name Dispute and How to Prevent It

Written on 8/16/19, last edited on 5/29/25

Good names are a valuable commodity — and that is precisely why they often give rise to disputes. Anyone who has a good company name or brand name wants to keep it as exclusive as possible and defends it against similar names that carry a risk of confusion. Such disputes often end up in court and are expensive. What can one do when searching for a name to avoid such a quarrel later on?

A grinning red demon with a trident holds a sign that reads “Demon Domain – How to find the appropriate TLD for your project”. NameRobot presents a playful approach to choosing the right domain extension.

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Demon Domain or how to find an appropriate TLD

Written on 7/23/19, last edited on 5/17/25

For every person looking for names as well as for professional name developers alike, the search for an available domain can increasingly be likened to a demon lurking at the end of the creative brainstorming process, waiting to destroy the best ideas and the nicest names with one strike, or click. Domain taken = idea buried. In today's ever-thickening domain jungle, how can you find the appropriate name for your own project?