Business Naming Blog

The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.

creativity Company Names Business names

Zero Waste but lots of Wordplay

Written on 3/15/21, last edited on 5/17/25

"When it comes to naming, unpackaged stores are the new hairdressers," was recently reported in an article in the German "Zeit" magazine which took the witty naming of unpacked stores as a target. From funny to weird names, everything is indeed there and makes you smile at first. But do such names really contribute to making more people want to shop without packaging? We take a closer look!

Emotions Brands Brand names Values

Brands and Emotions – Do brand names have to generate emotions?

Written on 1/10/21, last edited on 5/5/25

What binds people emotionally to brands? How do you establish a strong, emotional brand? And what exactly does "emotional" mean in connection with brand names? Isn't it enough if the name sounds good and, in the best case, evokes positive associations? Let's take a closer look at what emotions in brand names are all about.

Blog Brand names

What you need to know about brand names

Written on 9/16/20, last edited on 5/18/25

NameRobot is primarily about the creation of names. But finding a name is not enough on its own. As an entrepreneur, you have to think further: you'll want to establish a solid brand name, and often you'll want to protect it as a trademark. On our website, we've compiled a wealth of information about brand names and trademarks. Here's an overview of our articles on brand names.

SocialVote Hidden Words Naming

Should Company Names be Easy to Understand or Unique? Or Both Together?

Written on 4/28/20, last edited on 5/1/25

You know it all too well. While brainstorming, ideas come quickly. You literally spit them out one after another. But the time comes when you have to check your many ideas to see if they are appropriate for everday use.

Blog Food Bloggers branches of industry Naming

Inspiring Names for Food Blogs

Written on 3/8/20, last edited on 5/17/25

To eat so you satisfy the hunger or for mere pleasure – the direction is clear in numerous food blogs. Everything is about creativity and the making of new flavors. Food blog names often are just as creative as the recipes. Yummy!

Bloggers Blog Names Founders Emotions

Starting a Blog: How to Find a Good Name

Written on 2/23/20, last edited on 5/17/25

Before writing the first content for a new blog, every blog beginner asks himself: "What should I call my blog?" When starting a blog, very few people know where the journey will take them and spontaneously decide on a name. After some time they often regret their choice, because the chosen name no longer suits them. That's why it's advisable to think about the right blog name in advance.