The blog about business naming: how to successfully name your company, brand, or product. Our brand naming enthusiasts share their insights and show you how to find the perfect name for anything. We are working hard to make this blog a one-stop-shop for all business naming issues.
In creative professions such as ours, one can not rely on creativity springing out all by itself. Sometimes it needs a bit of a helping hand. In the following blog entry, we show, step by step, how we deal with writer's block.
There are lots of ways companies get their names. One of the bolder routes to go down when choosing a company name, however, is a fantasy name. Can’t think of anything suitable? Just make something up!
Although many companies use acronyms, portmanteau constructions, or other “artificial” names, there is a remarkably simple method of naming a new business – one that several of the world’s largest companies have used, too.
Names for projects and names for software versions have one thing in common: They are needed regularly, but at long intervals. This means: it is known that a lot of names will be needed. It is not, however, known how many names it will be over the years, or what the exact characteristics of the projects or products will be.
Whether intended or not, the letters of many well known business names can be rearranged so that new meanings emerge. Boeing can be reordered to make Big One, Pringles Chips becomes Crisp Helpings, DreamWorks is Mad Workers, and Toyota's Camry changes to My Car.
A name is the best advertisement of any company or product. It is all the more embarrassing when one makes a severe blunder when choosing a name; since a name change can be complex and also costly. Some companies have nevertheless in the past managed to step out into the public with such embarrassing names that we want to share with you...
If there’s one thing that the economic ups and downs have reminded the world of, it’s that Germany is an industrious, productive nation which supplies companies and consumers across the planet with everything from Mercedes and BMWs to the screws for those little hinges on the door of your mini beer-fridge. And given that Germany is so creative when it comes to making products, it shouldn’t come as any surprise that they’re very good at making product names to match.
It’s pretty easy for a person to figure out when two words rhyme. We simply do it by instinct. There is, of course, an underlying rule that dictates when two words rhyme and when they don’t. We just aren’t conscious of this rule. What is easy for a person is, however, much more complicated for a computer: it must learn to rhyme from the ground up.
Brands are an integral part of our everyday lives. As both consumers and entrepreneurs: we trust in strong brands. Brands facilitate orientation in the market and provide security in a consumerist world. We take a look at the phenomenon of brands and give an overview of the most important facts about their names.
The best tips & tricks on how to successfully find company names and other business names: How to come up with creative ideas? How to check whether company names are still available? How do you decide on the best name? In this category we write about all these questions concerning the right company and business name.
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Find out the dos and don'ts about developing new brand names and product names. What are promising brand naming strategies from planning to the introduction of the name? Learn how to create a brand name that stands out and can become a successful trademark.
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In this category you will find examples of naming companies in all kinds of industries and on various topics. Learn more about rules and trends for names in your industry or profession.
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Are you stuck in the naming process? Does the blank page paralyze you? With our naming inspiration techniques, you can fuel your imagination and get your mind going to generate great name ideas.
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About powerful name generators and naming tools: tools for word inspirations, name generators from acronyms to artificial names and helpful name checks. In this section, we introduce special naming tools in more detail.
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Invented words or descriptive names, acronyms or existing words, or simply crazy-associative names: the possibilities for finding a business name are endless. Let's take a look at the most common name types for professional use.
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The most important facts about trademark law, registering a business name and everything else you need to know to secure your new name.
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What's going on in the naming world? Let's talk about the newest trends, important changes and the most common standards in business and product naming.
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There's more than business names and brand names. Let's take a closer look at all kinds of names: geographical names, weekday names, traditional names, children and pet names...
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