Naming your business tips

Illustration of a cheerful robot at a desk with the text: “Finding the Right Business Name with these Checks” – by NameRobot.

Descriptive names Fantasy names Naming Founders

The 10-Points-Checklist for the Right Company Name

Written on 2/3/20, last edited on 5/7/25

A great company name is a simple and cheap advertisement for your business. After all, the company or product name is the first thing your customers will come into contact with. With the ten ultimate most important points for successful naming, you'll never forget a single step in the search for the perfect name for your business.

Business names Company Names

Pun Names - Genious or Ridiculous?

Written on 10/2/19, last edited on 5/8/25

Find out how to use puns in brand names wisely. Avoid common naming traps and learn how a business name generator can help you find catchy ideas that work.

A grinning red demon with a trident holds a sign that reads “Demon Domain – How to find the appropriate TLD for your project”. NameRobot presents a playful approach to choosing the right domain extension.

Domains Domain Check Naming

Demon Domain or how to find an appropriate TLD

Written on 7/23/19, last edited on 5/17/25

For every person looking for names as well as for professional name developers alike, the search for an available domain can increasingly be likened to a demon lurking at the end of the creative brainstorming process, waiting to destroy the best ideas and the nicest names with one strike, or click. Domain taken = idea buried. In today's ever-thickening domain jungle, how can you find the appropriate name for your own project?

Renaming

Business Renaming Part 3 - How to decide on a name

Written on 6/30/19, last edited on 5/18/25

A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the final part of our renaming series, you will find suggestions as to what you can do to get all decision-makers and employees on board.

Renaming

Business Renaming Part 2 - How to lead a name discussion

Written on 6/25/19, last edited on 5/18/25

A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.

Renaming

Business Renaming Part 1 - How to prepare a name change

Written on 6/19/19, last edited on 5/18/25

A name change is always an exciting process. Whether in small businesses, startups, or larger company contexts, how the “baby” is renamed is an emotional issue that somehow concerns everyone in the company. This makes it all the more difficult to decide on the new name — and the subsequent introduction and acceptance. In the following 3-part series, you will find suggestions as to what you can do to get all decision-makers and employees on board.