Naming your business tips

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How to start naming a business

Written on 4/11/22, last edited on 5/6/25

Naming is a huge thing: No matter which project are working on – the name has to be fitting. There is one problem: A business name has to fulfill several criteria. It should sound great, be easy to remember, and of course be unique.

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Five Naming mistakes – and how to avoid them

Written on 9/27/21, last edited on 5/22/25

The idea, the start-up concept or product is is in place, everything is ready to start - and then you "just need the right name" to really get going! But what if no name idea really takes off? Or all the good names are already gone, the comrades-in-arms can't agree on anything, and on top of that, time is running out? We'll show you the five biggest pitfalls in finding a name - and solutions on how to find the right name for your company or product after all.

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Should Company Names be Easy to Understand or Unique? Or Both Together?

Written on 4/28/20, last edited on 5/1/25

You know it all too well. While brainstorming, ideas come quickly. You literally spit them out one after another. But the time comes when you have to check your many ideas to see if they are appropriate for everday use.

Illustration of a cheerful robot at a desk with the text: “Finding the Right Business Name with these Checks” – by NameRobot.

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The 10-Points-Checklist for the Right Company Name

Written on 2/3/20, last edited on 5/7/25

A great company name is a simple and cheap advertisement for your business. After all, the company or product name is the first thing your customers will come into contact with. With the ten ultimate most important points for successful naming, you'll never forget a single step in the search for the perfect name for your business.

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Pun Names - Genious or Ridiculous?

Written on 10/2/19, last edited on 5/8/25

Find out how to use puns in brand names wisely. Avoid common naming traps and learn how a business name generator can help you find catchy ideas that work.

A grinning red demon with a trident holds a sign that reads “Demon Domain – How to find the appropriate TLD for your project”. NameRobot presents a playful approach to choosing the right domain extension.

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Demon Domain or how to find an appropriate TLD

Written on 7/23/19, last edited on 5/17/25

For every person looking for names as well as for professional name developers alike, the search for an available domain can increasingly be likened to a demon lurking at the end of the creative brainstorming process, waiting to destroy the best ideas and the nicest names with one strike, or click. Domain taken = idea buried. In today's ever-thickening domain jungle, how can you find the appropriate name for your own project?