The perfect name

NameRobot's top tips on how to decide for the right business or product name.

Mind the me-too-trap for your TLD!

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Choose the name for your top level domain carefully: -and-co, -online or -24 are interchangeable and boring.

Web address is important!

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Top level domain for your name idea already taken? Then perhaps consider looking for an alternative domain ending.

Don't be too specific!

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Keeping your business name a bit vague is often a good idea. You can adapt better to changes in the market later.

Think about the future!

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Changing your business name after a few years is worse than investing a few days or weeks more in the beginning.

Your business is your baby!

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Give your new project the perfect start in life - with a carefully chosen name that you love.

Consider pronunciation!

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When you come up with a business name, ask yourself: Will everyone know how to pronounce your name?

Don't forget other languages!

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Make sure your business name doesn't mean something embarrassing in a different language when creating a name.

Consider domain names!

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Don't underestimate the importance of the right domain name for your business! Don't overestimate it either.

Can't decide which name idea is best?

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Ask for opinions when looking for a name! Friends, colleagues, random strangers... But don't let them decide for you.

Let it sink in!

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If you found a name: Don't think about it for some time. If you still like it after a few days: Go for it!

Take your time!

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Invest time in developing your business name and don't make any rash decisions. You won't regret it later.

Dare to be subjective!

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Don't underestimate the importance of "simply liking" your business name. You will have to live with it!

Check for hidden words!

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Even euphonic name ideas like „Vivanus“ can contain unexpectedly dingy parts. Better look twice before choosing a name!

Test for understandability

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Is your name idea easily understandable? Test it for acoustic robustness by talking about it on the phone.

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