Name development

NameRobot's top tips on how to develop business and product names.

Descriptive vs. fantastic

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Descriptive name or fantasy name for your business? Here are the pro's and con's.

Fantasy names are great!

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Advantages of fantasy names for businesses: flexibility, branding easily possible, can be used internationally.

Google ranking vs. flexibility

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Descriptive company name or not? Pro: Good for your Google ranking. Contra: boring and inflexible.

Descriptive company names offer advantages!

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A descriptive company name can be beneficial for your Google ranking. Search engines love keywords in the domain.

Keep it short!

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When creating a business name, avoid using more than three words: It only encourages people to abbreviate it.

Mind the strapline!

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Name and strapline: Combine a descriptive company name with an emotional strapline – and vice versa.

First things first

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Finding a business name: 1. Collect ideas 2. Develop names 3. Finetune names 4. Check names 5. Choose the best

Define your priorities!

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Each business name has different priorities: easy to remember, unique, meaningful, suitable for SEO, free domains...

Say something about yourself!

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Your business name is part of your personality. Evoke associations which fit your company's profile!

Use storytelling!

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Have a story to tell about your business name: A nice ancdote regarding your name's history will be remembered.

Careful with abbreviations!

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Abbreviations can be tricky as brand names: brand development is more difficult than with a more emotional name.

Avoid special characters!

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Better avoid special characters in your business name – otherwise you always have to explain the spelling.

Think about pronunciation!

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Uncommon pronunciation of company and product names might be interesting as an "ear catcher" - but be mindful when using it.

Don't make it too long!

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Applies to both company and product names: The longer the name, the less space you have when tweeting.

Mind the length!

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Business names with a length of less than ten characters and with two syllables are considered ideal.

Don't be a copycat!

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Avoid the me-too-trap with your business name: Avoid prefixes like i-, my- and you(r) and suffixes like -plus.

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