Brand name generators - first step to creating a new brand

You know that you need to generate a brand name - but you may have no idea how this is done. With our brand name generators, developed by naming experts, this task is no problem at all. We will show you what you need to consider when developing brand names, and how NameRobot's name generators can assist you in finding the right name.

Brand names - the first impression counts

Brand names - the first impression countsThere are hundreds of thousands of products on the market. They all have a name. And by its name, each product can be identified and distinguished from other products easily. However, a good brand name can do even more than that: It can evoke positive associations, gives an overall image of the brand or product and contributes to success or failure of the product.

To stand out from the crowd, a brand name must meet certain criteria. Otherwise your product or brand can easily be lost between its competitors. The first impression counts! This general rule of thumb definitely applies to brand names.

Criteria for good brand names

Wow! Criteria for good brand namesProbably no one can say whether the perfect brand name really exists. However, certain criteria should certainly be met by a good brand name in order to guarantee success.

A good brand name should fit its target group, and ideally evoke positive associations. It must be catchy, concise and distinctive. Ideally, it fits the product or range of products and serves to promote sales. Last but not least, a brand name needs to be legally safe of course.

With these criteria in mind, you can begin developing a brand name. Our brand name generators help you to achieve this goal quickly.

Preparation: positioning and target group analysis

Before you actually start developing your name you should think about the features of your product or your brand, and your target audience's characteristics. Write down the most important features that you want communicate.

If you like, you can already enter these keywords into your Word Depot within NameRobot's tools. Thus, you have already collected your first keywords which you can use later on with the brand name generators.

Brand name generators for brainstorming and name development

WordshopNameRobot's Wordshop offers plenty of name idea generators and tools which help you gather more inspiration. Through brainstorming, the synonyms tool and other techniques, you generate keywords which you can use for developing your brand name later on.

Name FactoryThe Name Factory is the heart of NameRobot. Here you can combine the keywords you collected and turn them into real names. For the development of brand names we particularly recommend the Supplementer, the Merger and the Modulizer.

The Supplementer adds original and beautiful suffixes to a word and creates names such as Pixelio* or Fotolia*. We recommend using the setting "fantasy endings" for the generation of brand names at the first step.

The Merger combines two keywords and merges them into a new word, generating brand names such as Lexus* ("lex" + "Luxus" (German "luxury") or Groupon* ("group " + "coupon"). We recommend to start using the setting "twin finder" with fusion of 2 identical letters for the generation of brand names.

If you are more experienced with naming, or if you simply like playing around with letters and syllables, you should take a look at the Modulizer. This tool is perfectly suited if you already have a rough idea for a brand name which just needs some polishing. Or you take an input word and change it with the tool until you have created a new and unique name.

Selection of name ideas

NameRobotAfter having used the tools from the Name Factory, you should have accumulated some ideas for your brand name. Now you need to use your human brain to decide which ideas are good. This is entirely up to you; NameRobot cannot help you with this subjective decision (yet).

Select a handful of good ideas and add them to your "My Names" list. You will now further test these brand name ideas. Criteria for selection of your favourite name ideas are, as mentioned above, a proper address of the target audience, uniqueness, conciseness and positive associations.

Brand name generators for testing

Control CenterNow you enter the Control Center and test your favourite brand name ideas.

NameRobot's tools allow you to check the "hard skills" of your names: Find out if your name ideas have already been registered as a trademark, if free domains are still available, and how common your potential brand name already is with search engines, social networks and app stores.

Do not forget to check the "soft skills" of your brand name ideas, too: Are positive associations being evoked in the target group? Is the name easy to pronounce? Does the brand name also work in other countries or cultures?

Choosing the right brand name

After having completed these steps, you should now have a handful of very good suggestions for brand names at hand. Now you've got to choose: Which name is the best one? Take your time, think about it for a while, get some feedback from others or perform field tests with target group oriented focus groups.

All this helps you nominate the best name idea and finally choose the right brand name.

Protect your brand name as a trademark

Don't forget to register your name as a trademark in order to protect it. The easiest way to trademark protection is our trademark filing service.

More tips for brand development

Still uncertain how to create a brand name? Then we have a few tips for you:

When you develop a brand name, you should fully be engaged in the naming process. But do not stress yourself too much! Your subconscious mind will deal with the questions at hand while you are doing other things. Let your thoughts rest for a few days when you are stuck. When you start thinking again, you will notice that you will be twice as creative.

Take your time with the naming process!

To get into the name-finding mood, try to become more aware of brand and product names in everyday life and analyze them. You will gradually be getting better at identifying the methods used to develop brand names, and maybe you will even get some inspiration from that.

Take a look at existing brand names!

Also, don't be too proud to just unleash your imagination and develop countless ideas for brand names. Of course, not all will be great names. But that doesn't matter because you can always sort out bad ideas later on.

Generate plenty of brand name ideas, and pick the best one afterwards!

* The names mentioned in this article are registered trademarks. They merely serve as examples and are not related to NameRobot.

 Tags:BrainstormHelpMergerName FactoryNamingSupplementerSynoynms